Global Publishing

Many companies are trying to increase their market share by expanding into more countries. But to be successful in these new global markets requires them to provide an enhanced end user experience – providing their customers and prospects with a consistent message, irrespective of the publishing or delivery media, in the customers’ language of choice. As companies continue to expand so the complexity and cost of publishing to support these new markets increases.

Companies have addressed multiple delivery channels for a single language, typically English. They have systems in place to allow them to repurpose content for their different communications media, be it print, email or the web. But these companies are now facing the challenge of taking this message consistently to a broader audience – many of whom do not have English as a first language.

SDL has helped many organizations with their global publishing requirements. Our experience with XML, single-sourcing, multi-channel and multilingual publishing has been built on top of a Global Information Management platform that is in use by many of today’s global corporations. Companies are targeting different business challenges through a consolidated Global Information Management solution. Some of the challenges and benefits include: 

• Time to market – Being first to market with a new product allows a company to realise a significant increase in market share. But having all the supporting content published in many languages can be time consuming and expensive, leading some organizations to adopt a phased product introduction approach. Many companies are working with SDL to reduce the time and cost of publishing localized content. Enabling them to have a truly global launch, making the product available in many countries at the same time.

• Brand consistency – Global companies are struggling to ensure consistency of corporate message and brand in each of the country’s that they operate. As many take a tactical approach to global publishing they see mistakes that can damage their brand integrity. By adopting a single solution for Global Information Management customers of SDL have automated many of the tasks of publishing localized content to a global audience – resulting in an increase in quality and brand consistency.

• Enhanced customer experience – With the web your competition is only one click away. To ensure that they retain and grow their customer base, global companies are deploying web-based solutions to provide an enhanced user experience. But to do this in a global market requires a structured approach to global publishing – providing the customer with the right content in the right language. Companies using SDL solutions are providing better support and enhancing their customers’ online experience by providing access to information in the customers’ language of choice.

Most global companies will already have existing content management and publishing solutions in place. To enable greater reuse SDL have developed a GIM platform that provides seamless integration with these existing web and print publishing technologies, automating many of the manual tasks associated with publishing to a global audience. The SDL GIM platform has been integrated with systems from leading solution providers, including Arbortext, Documentum, Interwoven and XyEnterprise.

Whether you are new to global publishing or have already gained experience in this field, the SDL Business Consulting services team can advise you on the right strategy, technologies and partnerships to move your global publishing initiative to the next level.