Best Western - SDL helps Best Western Grow bookings through Web Globalization

Ensuring a Good Night's Sleep for 5 Million International Customers

Best Western, the world’s largest hotel chain, wanted to better meet the needs of more than 5 million international customers who stay at its hotels each year. An important requirement was to enable these customers to view properties and book reservations in their native language.

With over 4,000 hotels and more than 4 million words per language, there were some immense challenges to overcome. Best Western worked with SDL to achieve their objectives much faster and at dramatically lower cost than otherwise possible.

• Translation Management

• Reduce time-to-market for localized websites
• Reduce cost of translation
• Web content required for 4,000 hotels in 7 languages
• 4 million words to be translated
• Continuous updates to the site

• Translated 4,000 hotel websites into 7 languages
• Time-to-market reduced substantially to 8 months
• Faster time-to-market for localized websites
• SDL estimated cost savings to be up to 50%
• Increased guest satisfactionent